The Persuasive Function of the Title as a “Movere” Tool in Journalistic Film Reviews

Based on theories in pragmatics, rhetoric, argumentation and discourse analysis, the genre of “journalistic film review”, relatively little examined, has been analysed this paper as a reflecting justified assessment. Our presented case study, concerns persuasive function titles 53 French francophone reviews. In act persuasion, anchored Perelman’s (1971) concept argumentation, corresponds to rhetorical structure public discourse. For we focus discursive stylistic parameters related principle “movere” basis review’s deliberative (advisory justifying) dimension. The role dimension is invite addressee co-create meaning through process co-schematisation, implemented with help emotional form appraisive affective lexemes. These devices also constitute mechanism persuasion typical advertising